04 Sep 2019 --- Cancer is now the leading cause of death in middle-aged adults from high-income countries (HIC), while Generation X in middle- and low-income countries (MIC, LIC) continues to be burdened by cardiovascular heart disease (CVD). The causes of CVD vary by country, but nutrition-related factors are a running theme. This is according to two new reports from the Prospective Urban and Rural Epidemiologic (PURE) study published in The Lancet. Researchers are now calling for governments – especially in less wealthy countries – to bolster investments in CVD prevention and treatment.