20 Jan 2020 --- “By kids for kids” is the inspirational force behind Kellogg’s newly created plant-based breakfast cereal, called WK Kellogg By Kids. With children themselves appointed as the taste-testers of the cereal line, the cereal launch includes fruit and vegetables and is touted as being a “healthy, kid-friendly choice for finicky eaters, all without adding extra sugar, artificial colors, sweeteners or flavors.”
