05 Apr 2016 --- The health benefits of astaxanthin derived from cultivated microalgae appear to be unending. Traditionally used as an antioxidant supplement, astaxanthin produced by Algatechnologies in Israel is now being included using other delivery methods including cosmetics and food & beverage applications. Vice President of Sales & Marketing Efrat Kat told NutritionInsight how the popularity of AstaPure, its astaxanthin brand, has developed.