06 Nov 2019 --- A large proportion of international consumers now understand the role of probiotics in digestive health, with numbers ranging from 56 percent of Chinese consumers to 79 percent of US respondents. This is according to a white paper from Kerry Group-owned Ganeden, which investigates the changing perceptions around gut health. However, much of this information is coming from unchecked sources on the internet, meaning consumers are vulnerable to “fake news” and other malicious content.
