28 Apr 2022 --- Kellogg’s has taken the UK government to court, arguing the Nutrient Profile Model – used to calculate which foods are high in fat, salt or sugar (HFSS) – doesn’t take into account that breakfast cereals are “almost always eaten with milk.” Foods deemed HFSS will be hit with marketing restrictions this October in the UK. Their promotions will no longer be allowed in key locations, such as checkouts, store entrances, aisle ends and their online equivalents.