24 Nov 2020 --- Some of the largest food companies have joined forces to slam UK government proposals that could see online junk food ads – including products high in fat, sugar and salt (HFSS) food – banned in Britain. Major F&B companies, such as PepsiCo, Britvic, the Kellogg Company, Mondelēz and Mars Wrigley co-signed the letter, penned by the UK Food and Drink Federation (FDF). It has been sent to UK Prime Minister Boris Johnson, and flags their concerns over the “disproportionate” plans.