14 Aug 2020 --- Growing demand and consequent innovation for natural protein sweeteners are evidenced by a new investment in Joywell Foods. Coming from venture capital firm Piva, the Series A financing enables the food-tech start-up to continue the buildout of its sweet fruit protein technology platform while enabling its use as an ingredient in finished goods. This comes at a time when emerging research continues to link sugar consumption with numerous comorbidities. CEO Karen Huh tells NutritionInsight that the company will not be disclosing details about the financing.
