06 Jan 2022 --- IQBAR has launched functional hydration stick packs targeting mood and clarity. IQMIX hydration mixes are touted to be the “first-of-its-kind” with three times more electrolytes than average sports drinks. “There is somewhat of a “boom” occurring in the electrolyte stick pack market, though all major players are focusing on the same general functionality proposition: hydration; hydration + energy; hydration + immunity; or hydration + sleep. With IQMIX, we’ve created an entirely novel proposition of hydration + mental clarity + elevated mood,” Will Nitze, CEO and founder, IQBAR, tells NutritionInsight.
