30 Jan 2020 --- After years of development, technology start-up Plasma Nutrition has launched ioPea Protein, which it says is the first pea protein nutritionally comparable to whey protein in terms of bioavailability. The new launch is also nearly three times as bioavailable as a standard pea protein. The company highlights that the environmentally conscious, plant-based protein powder, supersedes central challenges in the pea protein space, such as inferior nutrition and negative taste profile issues.