05 Nov 2019 --- With the appeal of botanicals accelerating, Givaudan’s Active Beauty arm has launched a new botanical skincare concept designed for Generation Z consumers. The release of My Blue Guard High Defence is a bid to tap into the “clean beauty” trend, as it contains 95 percent natural ingredients, the company notes. The product is marketed as a day cream powered by botanical extracts, which can help Generation Z’s achieve “perfect Instagrammable skin.”
