23 Jan 2024 --- Demand and product offers for joint health solutions in F&B and supplements continue to grow. The market is diversifying from healthy aging to active living. Nutrition Insight meets with Antonio Vendrell, marketing director at Bioiberica, to discuss the formulation potential and benefits of the company’s hyaluronic acid (HA) matrix for joint health — Mobilee. “Joint health as a segment has evolved immensely in the past decade — expanding its appeal beyond sports enthusiasts and seniors with joint issues. With a broadening consumer demographic, it now caters to individuals focused on ‘aging well’ or those who want to support their overall well-being,” says Vendrell.
