20 Jan 2020 --- Vitamins and minerals have long been stalwarts in the supplement space, but they are by no means out-of-date. The market has embraced trends from plant-based and organic to clean label as it responds to demands from increasingly enlightened consumers. Linked to this is a shift away from synthetic vitamins, with many people now seeking natural vitamin isolates. Amid all of this bustle, absorption remains a key concern to ensure that consuming vitamins and minerals can be effective at all. NutritionInsight speaks to key players in this space to find out what is next for vitamin and mineral ingredients.
