22 Jul 2020 --- Food fortification is “one of the safest, most effective and affordable ways” to help consumers meet recommended daily intakes of micronutrients. Notably, it can be used as a preventive means of warding off obesity, immune diseases and anemia. Amid the “exciting opportunities” of fortifying food with vital minerals and vitamins, NutritionInsight speaks with industry experts about regional differences in consumer demand, the risks and challenges of fortifying foods and in what direction this trend is headed.