15 Apr 2020 --- Bioavailability can make or break ingredient formulations due to its crucial role in determining dosage effectiveness and quality. These factors combined are of key concern to formulators, who strive to deliver potent ingredients quickly absorbed by the body to sustain consumer appeal. NutritionInsight speaks with nutraceutical players active in this space on what challenges low bioavailability bring, how they are overcome and how increasing consumer awareness is shaping industry.