Ensuring dietary supplements’ bioavailability so they can be absorbed by the human body is crucial for their effectiveness. We discuss how industry innovations and formulations are tackling this issue with experts from Kaneka Nutrients Europe, Albion Minerals by Balchem, Lubrizol Life Science, Solutex and Pharmako Biotechnologies.“Consumers are increasingly prioritizing supplements that demonstrate both high bioavailability and bioidentical characteristics while also prioritizing sustainable manufacturing processes,” Filip Van hulle, general manager at Kaneka Nutrients Europe, tells Nutrition Insight.