17 Oct 2019 --- Fruit drinks and flavored waters that contain added sugars and/or low-calorie sweeteners dominated sales of drinks intended for children in 2018. The offerings made up 62 percent of the US$2.2 billion of total children’s drink sales. This is according to a new report, Children’s Drink FACTS 2019. The report highlights the confusing nature of the market for parents seeking to make healthful choices for their children. For example, popular juice and water blends do not contain added sweeteners, but equally popular flavored waters do. Yet, both are often marketed as deceptively healthy, with labels carrying images of fruit, for example.
