27 Oct 2017 --- Reducing the availability of alcohol by increasing unit pricing is one of the measures that is being recommended in the new British Psychological Society (BPS) report Changing behaviour: Responsible alcohol consumption. “Misuse of alcohol has been estimated to cost the UK approximately £20 billion (US$26.4 billion) per annum, due to its impact on health, the economy and society,” says Professor Christopher Armitage, the author of the report. “The current approach to moderating the general public's alcohol consumption consists of legal restrictions on the availability of alcohol alongside high-profile public health campaigns designed to promote ‘responsible’ drinking. This approach has failed.”
