21 Sep 2023 --- Consumer interest in immune-supporting nutrition is here to stay, according to industry professionals. Ongoing demand for holistic health products and a growing awareness of the microbiome’s importance in this health area opens up opportunities for product and ingredient synergies. Nutrition Insight discusses the latest developments and opportunities in the immune health market with Chr. Hansen, Kerry, TriNutra, Ingredients by Nature and Blue California. Innova Market Insights data indicates that immunity support claims in supplements and sports nutrition launches increased 13% annually over the last five years. Immunity-supporting products also hold additional claims, such as energy and stamina, brain-mood health and mental acuity.
