27 Aug 2019 --- New research from Innova Market Insights has identified key characteristics and differences among Generation Z, Millennials, Generation X and Baby Boomers, as well as the way that holistic nutrition approaches can be tailored to these generational groups. Trends like better-for-you and naturality in ingredients are leading the market, as consumers become more aware of nutrition’s importance for both physical and emotional wellbeing. Nutrition can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation, the market researcher notes.
