27 Nov 2019 --- SOBAR, the world’s first food specifically designed and clinically evaluated to reduce alcohol absorption, can slash absorption by half. This is according to the findings of a new clinical study using Zeno Functional Foods’ protein bar. The trial demonstrated the bar to be about twice as effective per calorie than the other foods tested in reducing alcohol absorption. The trial was conducted by a leading independent laboratory in Toronto, Canada, INQUIS Clinical Research and published in the Journal of Medicinal Food. Despite the nutritional bar’s properties, however, the company advises that consumers should drink alcohol responsibly.