28 Nov 2018 --- BioCell Collagen will feature as the stand-alone ingredient in a new dietary supplement from manufacturer NOW for joint, skin and connective tissue health. The collagen, a naturally occurring matrix of hydrolyzed type II collagen, chondroitin sulfate and hyaluronic acid ingredient, is the flagship product of BioCell Technology. NutritionInsight speaks to the company on the floor of Health Ingredients Europe (HiE) show, currently live in the German city of Frankfurt, on the importance of scientific substantiation for collagen products and the consumer demands behind this.
