18 Feb 2021 --- The Hershey Company is conducting a multipronged strategy to lead the better-for-you chocolate category – a market worth an estimated US$1.3 billion or 6 percent of category retail sales. The chocolate giant will expand its future portfolio to deliver reduced or no-sugar options while continuing to build its classic array of portion-controlled products. Moreover, Hershey is investing in research into “rare sugars,” which are processed differently than regular sugar in the body.
