30 May 2018 --- A new World Health Organization (WHO) report has pointed to huge potential economic and health returns as a result of measures to prevent noncommunicable diseases (NCDs) in low and lower-middle-income countries. A US$1.27 investment of per person per year in these countries will save 8.2 million lives and generate US$350 billion by 2030 thanks to averted health costs and increased productivity, according to the Saving lives, spending less report. Notably, the report states that for each US$1 spent on policies to reduce unhealthy diets – including reformulation of food and front-of-label packaging – could lead to a return of US$12.82 in health impact and economic impact returns.