01 Apr 2019 --- Health claims and nutrition claims are challenging for consumers to differentiate, according to new research from the University of Surrey, published in Nutrients. Although regulatory experts can pinpoint the difference, consumers often have pre-determined beliefs about nutrients and their relationship with health outcomes which can lead to label misinterpretations. The researchers suggest that policymakers should consider better educating consumers so that they can understand and respond appropriately to claims in the marketplace.
