04 Apr 2018 --- According to statistics from the US National Confectioners Association, chocolate sales represent at least 75 percent of Valentine’s Day candy purchases, while Easter comes with a strong side of chocolate eggs, and chocolate coins and candy canes often fill children’s Christmas stockings. And although chocolate and confectionary are big business all year round, the industry has also had to adapt to the realities that have come with the number one trend for 2018, as identified by Innova Market Insights: mindful choices. This reflects a consumer who wants to indulge, but healthily.
