16 Sep 2019 --- Fast food giant Kentucky Fried Chicken (KFC) has given up on offering healthy fast food options across its UK locations, as “no one is buying them,” according to a KFC senior executive. In an effort to boost healthier eating habits, the fast food chain launched non-fried alternatives in the past that were commercially unsuccessful. Instead, the company is now adopting a “health by stealth” approach, by reducing the calories, fat content and salt levels in its existing products. The move follows a global push toward healthier food options for the public. For example, Public Health England (PHE)’s proposal to reduce the maximum calories of ready meals to 544 per serving, as well as a Royal Society for Public Health (RSPH) report that calls for a ban on junk food outlets in close proximity to schools.
