04 Oct 2018 --- UK consumers often consume more than a kilo of sugar a week – 238 teaspoons – much of which is from unknown sources, according to a study by consumer watchdog Behind the Label. The researchers sought to identify some of these sources; starting with cereal. The Behind the Label experiment, run by Wren Kitchens, previously looked into the contents of some of the nation’s favorite processed foods, but now it has widened its net to explore how much cereal the average UK consumer eats, and how sugar-laden the quantities are.