22 Feb 2019 --- Health and nutrition messaging on packaging should be as simple as possible, as well as scientifically substantiated. This is according to the findings from a 4-year EU-funded research project, CLYMBOL – Role of Health-related Claims and Symbols in Consumer Behavior – which studied consumer understanding of health claims and symbols on packaging. It is hoped that the findings will inform future policy development to align “consumer protection issues as well as public health and food marketing communication interests.”
