21 Nov 2019 --- The biggest consumer trend to anticipate in skincare is a further move toward the natural, with a back-to-basics approach. This is according to Amit Tewari, Group Leader, Phytochemical Ingredient Science at L’Oréal Research and Innovation, who speaks to NutritionInsight from the In-cosmetics Formulation Summit 2019 in London. Being a phytocosmetics expert, Tewari presented on how phytochemistry can unlock the secrets of cosmetic actives. “The future consumer will be happier with a product that is very natural and has undergone no chemical treatment, which spoils naturalness. Consumers will turn toward the ‘hardcore natural,’” he notes.
