10 Feb 2020 --- After just two years of being on the UK and Irish markets, Nestlé will no longer make Milkybar Wowsomes, milk and white chocolate boasting 30 percent reduced sugar. The confectionery used a new process that transformed the structure of sugar to create aerated, porous particles of sugar that dissolve more quickly in the mouth. This heightened perceptions of sweetness using less sugar. The announcement comes as a blow to an industry attempting to expand their better-for-you offerings, while under pressure from policymakers and consumers alike.
