08 Jul 2019 --- Global malnutrition is inarguably a pressing issue, yet its burdens on the collective society do not fall evenly, whether geographically or demographically. At present, many food systems are poorly equipped to offer diversified choices of nutritious and healthy foods affordable, sustainable and equitable ways. In this context, industry is called on to innovate nutrition fortification solutions for economically viable food applications. A clear setback, however, is when companies resist healthier and more sustainable products in lieu of cheaper and popular unhealthy alternatives, according to industry experts.