25 Jun 2020 --- Effervescent curcumin will now be available to consumers in the form of Holland & Barrett’s Vitaboost Turmeric. The product contains Pharmako Biotechnologies’ HydroCurc for joint health, as well as vitamin C for immunity-boosting health benefits. This novel format is produced with LipiSperse, which addresses curcumin’s lipophilic nature and aids bioavailability. Vitaboost Turmeric taps into the trend for diversifying delivery formats.
