05 Aug 2015 --- Clear, understandable and scientifically proven health benefits are driving the supplements and nutritionals market to date. Especially joint health, beauty from within and protein fortification leads the consumer agenda, claims Oliver Wolf at gelatin and collagen peptide supplier Gelita. Collagen is on the rise in new products, with Innova Market Insights reporting a +51% growth reported in new US supplements containing collagen as an ingredient (2014 vs. 2013). Globally, an annual growth rate of +56% has been reported in supplements containing collagen from 2010-2014.
