08 Oct 2021 --- Norway-based GB Rieber VivoMega is spotlighting how its omega 3 softgels can help boost consumer sensory experiences. It is rolling out a softgel sampling program targeting North American consumers, which will be showcased at SupplySide West at the end of the month in the US. “If all goes as planned, we will look to extend the program to the EU, Australia and then Asia,” Ståle Søfting, sales and marketing director for GC Rieber VivoMega, tells NutritionInsight.