Gatorade Hydration Booster is the company’s first electrolyte powder mix designed to support consumers’ everyday lifestyles. The powder includes a blend of electrolytes from watermelon juice, sea salt, sodium citrate and potassium salt, which consumers can add to water. The formula contains 100% of the daily recommended values for vitamins A, B3, B5, B6 and C. “Gatorade was a pioneer in helping to popularize electrolyte powder,” says Marissa Pines, Gatorade portfolio senior marketing director. “Gatorade Hydration Booster combines our history of science with the functional product attributes we know consumers are looking for.”
