20 Jan 2021 --- The rising e-sports segment is fertile ground for innovative functional food and beverage NPD. Beneo, Gelita and AstaReal spotlight the space’s emerging market potential.E-sports is no longer a niche market. In 2019, it generated revenue of more than US$950 million, the companies say. The COVID-19 pandemic has further spurred its development as playing video games is a common pastime for consumers in lockdown.
