09 Jun 2021 --- Functional food is in its nascent stage in China, but it’s growing very quickly, according to Doki Doki co-founder Alex Goh. “In the post-pandemic era, this segment will only expand further due to consumers making more proactive and conscious choices about their health,” he tells NutritionInsight. The functional foods market will continue to grow in four key sub-segments according to the company: organic, better-for-you, naturally healthy and fortified foods.
