02 Sep 2020 --- In two newly published reports, the Council for Responsible Nutrition (CRN) has called for better nutrition messaging to ensure adequate access to proper nutrition and healthcare-related services. The organization argues that heightened awareness for preventive healthcare is crucial, but this demands interdependent action from industry, consumers and governmental policies. However, weighing the long-term and short-term cost benefits of investing in such policies and health campaigns may be keeping progress in this field at a stillstand.