05 Aug 2020 --- Consumer demand for organic products is rising and responding to this FrieslandCampina is launching an “ultra-premium” organic milk formula, dubbed Organic Friso Prestige Bio. The first market to welcome the launch is Hong Kong, via the company’s namesake subsidiary, before a global rollout. The launch comes as the infant formula space is heating up with vegan and cell-cultured formulas coming to the fore, to boast a sustainable approach to infant nutrition. However, FrieslandCampina maintains its position as a prolific Dutch dairy cooperative, while focusing on ensuring sustainability via its organic offerings.
