With lower global birth rates sizing down the infant nutrition market, brands may look to diversify into child nutrition, which offers opportunities for product innovation. Beyond multivitamins, demand is growing for ingredients that address parental concerns in gut health, growth, immunity, cognition and mental well-being. Timo Faber, global marketing lead of Early Life Nutrition at FrieslandCampina Ingredients, tells Nutrition Insight that the industry underserves this market segment compared to adult and infant nutrition.
