08 Jan 2024 --- To help brands unlock new areas for innovation and new product development in nutrition, FrieslandCampina Ingredients spotlights five crucial nutritional trends for 2024, and offers insights into the latest consumer research and market trends. The company expects these trends to drive the food, drink and supplement industries this year. The five trends shaping consumer habits in nutrition the company focuses on are — “Securing the future, sustainably,” “Nutrition for all,” “Alt proteins go global,” “Going beyond via the gut” and “Aging and recovering well.”
