FrieslandCampina Ingredients predicts that 2025 will be a year of nutrition, with consumers putting their health first despite economic challenges. From AI-driven personalized plans to rising protein demand and gut health innovations, people’s wellness choices are refocusing on transparency and tailored solutions. Nutrition Insight speaks to Vicky Davies, global marketing director of Performance, Active and Medical Nutrition at FrieslandCampina Ingredients, to learn more. “Our 2025 nutrition trends have one thing in common: they’re all about consumers taking control of their well-being. This is the biggest difference we will see this year — people are no longer just taking nutritional information at face value; they’re challenging it and rethinking how they can make better choices. Part of this concerns the growing role of technology like AI.”
