05 Feb 2020 --- Formula companies have quadrupled their spending on toddler milk marketing in ten years, which often feature unsubstantiated claims. This is according to a paper from the Rudd Center for Food Policy & Obesity at the University of Connecticut, which also highlights that this marketing push has contributed to the amount of toddler milks sold more than doubling. The rise in toddler milk sales could spell trouble for a market already struggling to combat added sugar and its subsequent health issues.
