31 Jan 2020 --- In a move that could help address concerns around both sugar intake and food waste, Netherlands-based Fooditive has launched a natural sweetener produced from apple and pear leftovers. The allergen-free sugar substitute contains zero calories and is touted as having a clean taste, being digestion-friendly, as well as causing no tooth corrosion. The company highlights that this, in addition to being price-competitive, provides the sweetener applicability in foods, beverages and pharmaceuticals. The start-up has already attracted the interest of Rabobank and is quickly expanding.
