11 Jul 2019 --- Nutricosmetics – supplements ingested with the aim of improving physical appearance – are gathering mainstream popularity thanks to increasing levels of evidence backing their efficacy. While the food-beauty intersection has been present for some time, we have now arrived at the “sweet spot”, Isabel Gomez, Marketing Manager of Lipofoods, a Lubrizol company, tells NutritionInsight. “Research about the role of nutrients in appearance has encouraged people to start believing in these products.”