29 Oct 2019 --- The plant-based trend is mainly boosted by flexitarians, as vegans are a much smaller target group. This is according to Holger Battling, Managing Director of Elsdorfer, who spoke to NutritionInsight at Anuga 2019 about the dairy company’s decision to launch an alternative dairy line. The company showcased its new range of soy-based yogurts at the tradeshow, which took place in Cologne, Germany, earlier this month. The launch comes as flexitarian and “reducetarian” diets are becoming increasingly popular among consumers who aim for a more environmentally conscious approach to nutrition.
