Prinova is showcasing new product concepts developed to address current mega-trends in food and nutrition at this year’s Food ingredients Europe (FiE) 2024 trade show in Frankfurt, Germany (November 19–21). After a year of comprehensive market research, the company states it has crafted a “Good for You” range that taps into consumer-driven demands for healthier food choices along with a new pre-workout ingredient. These products are designed not only to meet health needs but also to fit seamlessly into consumers’ daily lives. Good Guts, a lemon ginger tea by Prinova, boosts digestive and immune health with prebiotics like Aquamin and inulin, plus L-Glutamine, vitamins and minerals. Good Mind by Prinova targets cognitive well-being with a cherry-grapefruit drink containing natural caffeine, vitamins and minerals for enhanced focus.
