25 Jun 2019 --- With two-thirds of consumers in Europe and the US saying that digestive health is very important to them, products that tout gut-health continue to be on trend. The green-lighting of – what was initially – eight fibers by the US Food and Drug Administration (FDA) in June last year to be classified as “dietary fibers” on the Nutrition Facts label, marked a turning point for the industry. Now, a year on, from the FDA announcement, has NPD gathered pace as rapidly as predicted?