15 Jul 2020 --- In a bid to turn the “drudgery of calorie counting” into a fun, easy and simple experience, the Feast app has been launched to help consumers practice mindful eating. The Feast app was built to counter traditional food tracking apps, which are focused on superficial calorie counting and weight loss via deprivation. This obsession with numbers makes interacting with these apps “boring and cumbersome,” the company says. The Feast app is available for download for free and doesn’t upcharge or require a subscription. The android version is coming later this year, the company notes.