02 Sep 2019 --- In today’s society, gender is often politicized so specifically engaging with a consumer’s sex might come off as a shallow and outdated way of making a quick buck. Savvy consumers are much more aware (and shrewd) than they used to be, and woe betide the brand which underestimates the intelligence of a consumer base – especially Millennials and the younger Generation Z. Forward-thinking brands instead are ditching traditional “for women” or “for men” food and beverage campaigns for this very reason, but what about the nutritionals space where biology plays such a crucial role?
